Local news, from a trusted source, is vital to sustain our community
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AppealThe Chronicle needs your support

Local news, from a trusted source, is vital to sustain our community

"Our community needs us not just to survive, but to thrive."

Evan Indianer
Did our dramatic cover in this week’s print edition grab your attention? Good, because we want you to think about the Chronicle — the role it plays in our community, and how much we all rely on it.

For over 125 years, the Chronicle has been connecting Jewish Pittsburgh. In the last few years, we have seen some of our most significant growth and change in both print and digital formats. We connect with more of our community, on a more frequent basis, than any other Jewish organization. We don’t have a building or a large staff, but we are a vital part of the infrastructure of the Pittsburgh Jewish community. We help individuals enrich their Jewish lives. We help other Jewish organizations thrive by spreading the word about all the good things that they do more than they could on their own. And due to changes in our community and our society, the need for a local Jewish news provider is greater than ever.

The 2017 demographic study commissioned by the Jewish Federation of Greater Pittsburgh showed a community still strong in numbers but increasingly diverse and fragmented. Members of our community have a wide variety of views and interests. More and more of them have weak or no affiliation with traditional Jewish organizations. The Chronicle provides the best platform for reaching all these audiences and helping them become engaged with the community — with both new and traditional Jewish organizations and programs.

To make things more challenging, our society has become increasingly polarized. Different sectors live within their own information bubble, getting news from biased sources and from social media — and it is becoming increasingly clear how dangerous relying on social media for news can be. In contrast, the Chronicle continues to provide fair and honest coverage across a very wide variety of topics, but always emphasizing our Pittsburgh Jewish community. Local news, from a trusted source, reaching our community is critical to a healthy future for Jewish Pittsburgh.

We need your support, now more than ever. Our community needs us not just to survive, but to thrive. As technology and society continue to evolve at a rapid pace, we will continue to innovate and develop new ways to foster dialogue and connection across our community.

Please join the Chronicle’s board in supporting our community’s critical resource. The Chronicle provides the platform for us to come together, have conversation and address challenges. Imagine all that the Chronicle can become with your support. We are asking for you to stand with us and send a contribution before the end of the calendar year. Our community depends on your participation.

Shabbat shalom. PJC

Evan Indianer
Board chair

Please also read these letters from the Chronicle’s editor, Toby Tabachnick, and its CEO and publisher, Jim Busis.

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