After two days of limiting its business to curbside pickup and delivery only, Murray Avenue Kosher is now re-opening its store to a limited number of shoppers at a time instead.
A March 22 message to customers had announced that “after careful consideration with doctors and community leaders” the store would close March 23-24 and reopen March 25 for curbside service only.
Customers placed orders online, through the store’s Facebook page, by fax or by a paper form returned to the store.
Like others dealing with newfound challenges presented by COVID-19, “we’re not happy with what’s going on but we want to keep our employees and customers as safe as possible,” said Aryeh Markovic, the store’s manager earlier this week.
By Friday, the store had changed course.
On March, 27, Murray Avenue Kosher disseminated a message via email and social media to its customers, letting them know that if they had not yet received their order, it had been canceled.
“We love our community and continue to try to balance our concern for everyone’s health with preparations for Pesach,” the statement read, adding that the specialty kosher grocer had been overwhelmed with hundreds of orders.
In lieu of processing the orders, Murray Avenue Kosher will instead re-open its doors to a limited numbers of shoppers, just nine at a time. Seniors, exclusively, will be able to shop from 8:00 a.m. to 9:00 a.m. The store will be open to others from 9:00 a.m. to 3:00 p.m. Friday; 9:00 a.m. to 6 p.m. Sunday-Wednesday; and 9:00 a.m. to 8:00 p.m. Thursday. One adult per family will be admitted and no children will be allowed in the store.
The store managers have asked everyone to “please distance yourselves as you wait in line outside and inside the store,” and to follow the limited quantity requests, such as eggs, as marked. The store will be accepting no returns.
“If anyone emailed us an order and was truly dependent on us packing and/or shipping your order please call in and speak to Saul and he will see what can be done,” the statement read.
Markovic encouraged people to check Murray Avenue Kosher’s Facebook page for up-to-date information. PJC
Adam Reinherz can be reached at firstname.lastname@example.org.