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COVID-19The Jewish Sisterhood gets to work

Words can make a difference

Lawn signs encourage everyone to be a carrier... of kindness.

The Jewish Sisterhood is offering lawn signs to spread some inspiration. (Photo provided by Shternie Rosenfeld)
The Jewish Sisterhood is offering lawn signs to spread some inspiration. (Photo provided by Shternie Rosenfeld)

During this season of the coronavirus, Shternie Rosenfeld is intent on being a “carrier,” and she wants others to be as well.

“It’s up to each one of us to spread some positivity,” said the executive director and founder of the Pittsburgh-based nonprofit the Jewish Sisterhood. “We could tip the scale and inspire others.”

Since mid-May, Rosenfeld and others have planted more than 50 lawn signs around Greater Pittsburgh, with the words “Kindness, Patience and Hope are also Highly Contagious. Don’t Wait to Catch It … Be A Carrier!”

Rosenfeld got the idea to distribute the signs when she saw a Facebook post by her nephew in Chicago who was erecting the signs around the Windy City.

“It’s such a powerful message,” Rosenfeld said, explaining that she has a strong faith in the power of words.

Rosenfeld reached out to her nephew, who helped her arrange to purchase 100 signs, for which she solicited sponsors to cover the cost.

The words on the signs convey “where we need to be during a tragic situation,” she said, noting that the mission of the Jewish Sisterhood is to “spread positive energy and vibes.”

Rosenfeld has about 50 signs that are still available to anyone who would like to have one.

“Let’s blanket Pittsburgh with positivity,” she said. “You can’t overestimate the power of words.”

The signs, she said, can help people see the world through a different lens and can help “create a light in the darkness. It looks like a little sign, but it is taking something negative and making it positive.”

For more information on how to obtain a sign, free of charge, go to thejewishsisterhood.com or call 412-589-2677. PJC

Toby Tabachnick

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