Blue Square Alliance
A teenager finds a Post-It note with the words "Dirty Jew" on his backpack in the 2026 Super Bowl ad from Robert Kraft's Blue Square Alliance. (Screenshot)
February 6, 2026, 11:33 am
Robert Kraft’s ‘Sticky Note’ Super Bowl ad lands as ‘combat antisemitism’ consensus shatters
The latest ad portrays an instance of classic antisemitism in a high school. It has critics.
By Philissa Cramer
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